Transform Your Leadership. Accelerate Your Career.
EXECUTIVE COACHING WITH
Partner with a trusted strategic coaching organization who deliver results, not just inspiration. Over 20 years of global experience helping executives unlock their full potential and drive measurable business impact.
"Great leaders don’t just build organizations — they build people. I believe in meeting talent with clarity, compassion, and strategy, so individuals grow faster, lead stronger, and thrive longer."
— Liana Knudsen, CPCC, ACC, LPC
Founder & CEO, Fostering Potential, LLC
Why Executives Choose
Strategic insight, proven results, and transformative coaching that goes beyond motivation to deliver sustainable behavioral change.
Strategic Expertise
Twenty years leading talent strategy at Dell Technologies, Valero Energy, and building a world-class coaching firm with 40x growth in four years.
Global Perspective
Cross-cultural awareness from thirty countries on six continents, bringing global leadership insights to every executive engagement.
Evidence Based
Client-centered coaching by highly skilled professionals using the latest, proven methods.
Elite Network
Certified in robust assessments like Hogan and 360-feedback tools, delivering coaching grounded in science and proven data methods.
Wellness-Driven
Hand-picked team of world-class professionals held to the highest standards of excellence, empathy, and measurable outcomes.
Results-Focused
Award-winning program designer with a proven track record of accelerating high-potential talent and driving measurable business impact.
Along with my team of over 20 coaches, I provide clear, actionable guidance to professionals at all levels—from recent grads to senior executives—and I’ve designed flexible, future-focused programs rooted in best practices.
With a background in both business and counseling, I bring a caring, balanced, human-centered approach to every coaching relationship.
Our
Strategic insight, proven results, and transformative coaching that goes beyond motivation to deliver sustainable behavioral change.
COACHING &
LEADERSHIP GROWTH
We help leaders build self-awareness, uncover blind spots, and make lasting behavior changes. Coaching drives growth at the individual, team, and organizational level.
- Executive coaching
- Leadership coaching
- Career coaching
- Graduate school coaching
WORKSHOP DESIGN & FACILITATION
We help leaders build self-awareness, uncover blind spots, and make lasting behavior changes. Coaching drives growth at the individual, team, and organizational level.
- Team building facilitation
- Strategy session facilitation
- Brainstorming facilitation
- Team development
STRATEGIC TALENT ASSESSMENTS
We use industry-leading tools to build strategic self-awareness and support meaningful development. Each assessment is tailored to client goals.
- Personality assessment
- 360 feedback assessment
- Employee selection assessment
- Career discovery assessments
CUSTOM LEARNING
EXPERIENCE DESIGN
We design learning experiences that build skills, promote team trust, and support real-world leadership challenges and growth.
- Skill-building trainings
- Topical learning sessions
- Off-site team sessions
"Working with Liana was a game-changer for my career. Her coaching helped me clarify my goals, communicate with more confidence, and step into a leadership role I never thought I was ready for. She doesn’t just offer advice—she listens deeply, challenges you thoughtfully, and gives you the tools to grow in a way that actually sticks. I can honestly say I’m a stronger leader because of her."
— A. Martinez, Senior Product Manager
Ready to Elevate Your
You don’t need another motivational talk—you need strategic transformation.
Whether you’re a senior executive or an emerging leader, this coaching experience aligns with your goals and drives real results.
© 2025 Fostering Potential, LLC
Empowering leaders. Elevating organizations.
📍 Austin, TX
🌐 Serving clients globally